Eddie’s reason for swapping his iPhone for an old fashioned handset was an attempt to stop constantly checking his emails and start to 'live in the moment’, exactly the same as mine. It feels like a total release.
Last August my phone broke twice and Apple refused to exchange it for a new one because I’d once had the screen repaired by a small independent supplier. While it was out of action, I bought a cheap Nokia instead and realised I quite liked it.
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At first I was particularly conscious of having it in business meetings. Part of my work is in digital media with leading brands and ad agencies, one minute I’d be explaining our web-site, Sabotage Times, has two million unique page views a month and a very active Twitter following and the next I’d be making a call on something that looks like the toy phone my two-year-old has.
I’d go through the motions of telling everyone that I’d picked it up when my iPhone was in for repair and that I enjoyed the freedom from social media. When I explained this to an advertising conference recently, so many people tweeted about it that I ended up doing an interview about it on Radio 4; “Yes, it’s true, I don’t have a smart phone any more.”